In celebration of turning 100 years the client needed a new logo to represent themselves.

After the creative brief it was understood that the design needed to be simple and include the anniversary in mark. For the design we set out to refine the original acronym icon and modernize it adding meaning to the long standing icon. When looked at closely the new icon can be seen as buildings that represent the various business' that make up the organization. Multiple variations of the logo were created to ensure the mark would be recognizable in all sizes and formats. The tagline "100 years of business" was coined to accompany the new logo and anniversary.

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Deliverables:‍

Logo Design